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BUS 311 Pazarlamanın Temelleri

BUS 311 Pazarlamanın Temelleri - İçindekiler: what is marketing, seller's 4ps, buyer's 4cs, marketing management orientations/concepts, marketing environment, environmental analysis, swot analysis, marketing intelligence and marketing research, steps in the marketing research process, understanding consumers and consumer behavior, what are the characteristics of today's customers, customer relationship management, market segmentation,targeting and positioning, 4p, three levers of product, types of products, individual product and service decisions, product mix decisions, branding strategy, new product decision, product life-cycle strategres, pricing, pricing method, pricing strategy, price-adjustments strategies, place, promotion, prpmption mix, product and sevices, branding strategy, adaption, effective communication process, pazarlamanin temelleri ders notu, pazarlamanin temelleri ders notu indir, BUS331 pazarlamanin temelleri ders notu, BUS331 pazarlamanin temelleri ders notu indir, Istanbul Bilgi Üniversitesi pazarlamanin temelleri ders notu, Istanbul Bilgi Üniversitesi pazarlamanin temelleri ders notu indir, isletme ders notlari, isletme ders notlari indir, Istanbul Bilgi Üniversitesi ders notlari, Istanbul Bilgi Üniversitesi ders notlari indir, ders notu, ders notu indir, üniversite ders notu, üniversite ders notu indir, (22/12/2024 16:07)

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