İçindekiler:
managing multinational companies,
expanding abroad,
the means of internationalization,
the process of internationalization,
the mentality of internatitaition,
transnational mentality,
responding to conflicting environmental forces,
global comp as change agents,
forces forlocal responsiveness,
NNC-Most goverment relationship,
worldwide competitive advantages,
the strategic tasks,
the transnational a newtype of organizations,
worldwide innovation,
leadership,
the globe study,
types of leadership,
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